Locavore brew: Tapping into beer’s agricultural roots

By Brie Mazurek

A version of this piece originally appeared in the CUESA Newsletter.

All photos by Almanac Beer Co.

Wendell Berry has said that eating is an agricultural act, but what about drinking beer? A thirst for fermented beverages may have inspired the world’s first farmers to plant crops some 13,000 years ago, yet today beer is rarely part of the larger conversation about where our food comes from.

In California, a handful of local craft brewers are starting to tap into that primitive connection. Taking up the motto “Beer is agriculture,” Almanac Beer Co. works directly with farmers in the greater Bay Area to source specialty ingredients for their seasonal brews. “For most people, beer is what shows up in the bottle or can,” says Almanac brewer Damian Fagan. “We’re trying to create a foundation that beer is rooted deeply in agriculture.”

Fagan founded Almanac with Beer & Nosh blogger Jesse Friedman last year, after they met in a home-brewing club, where they traded brewing experiments. (“I’d show up with a fig beer or a puréed turnip beer. Not always great ideas,” Fagan admits.) The two instantly bonded over their interest in San Francisco’s farm-to-table food culture. “We saw a real opening to think and talk about the brewing process using that same vocabulary and ideology,” says Friedman.

From the farm to the barrel

While the term terroir is usually reserved for fine wines, Almanac has found creative ways to “infuse a sense of time and place in each brew,” as Friedman says, by integrating fresh produce into the mash.

Since last summer, Almanac has collaborated with Sebastopol Berry Farm, Twin Girls Farm, Hamada Farms, Marshall’s Farm Natural Honey, and most recently, Heirloom Organic Gardens. For each of their beers, made in small batches and released seasonally, Friedman and Fagan meet with the farmer, tour their farm, and feature it prominently on the bottle’s label and Almanac’s website.

Almanac’s Jessie Friedman adds late fall plums to a batch of beer.

Like the Farmer’s Almanac, each brew serves as a record of the season. The Autumn Farmhouse Pale Ale celebrated the last of the area’s fall plums, while the Winter Wit preserved the end of December with a mix of Cara cara, navel, and new blood oranges. “If we’d brewed two weeks earlier or later, the mix of oranges would have been different,” Friedman notes.

Their most recent release, Bière de Mars (March beer), is a French-style farmhouse ale highlighting baby fennel. While fennel might sound like an unexpected choice for beer, Heirloom Organic Gardens farmer Grant Brians thought it made a lot of sense when Almanac approached him. “The flavors in fennel are carried in an oil and slightly alkaline base,” he explains. “It’s perfect to mix into the brewing process.”

The goal with each brew is to provide a distinct but subtle accent that does not dominate the flavor profile, but adds depth and pairs well with seasonal dishes. “We want the ingredient to be an integrated part of the beer,” Friedman insists. “It should not be a fennel cocktail.”

How’s the finished result? “It’s good!” says Brians. “I’m generally a wine drinker, but I enjoy full-bodied and well-balanced flavors in beers. And it was nice to taste the end result of our collaboration.”

Bottlenecks for local brewers

While Almanac has sourced some local grains for their brews, including wheat from Massa Organics, brewing a truly local beer is fraught with challenges when it comes to hops and barley malt. “Unfortunately, the beer world is defined by the big American brewers,” says Friedman.

California was once home to a thriving hops industry, but by the 1950s, the mechanization of hops harvesting, outbreaks of downy mildew, and changing beer tastes wiped hops growers out. Today, the majority of U.S. hops are grown in Washington and Oregon.

Sourcing specialty malt poses another obstacle, since there are no malt houses in California, and out-of-state industrial malting facilities prefer to work with large brewers. “You can grow high-quality barley here, but the issue is malting,” says Ron Silberstein of Thirsty Bear Brewing Company. “Part of the problem is that local growers are competing with commodity growers who can grow and malt their barley very inexpensively.” Organic malt from locally grown barley is even rarer.

San Francisco’s first and only brewery to carry a seal from organic certifier California Certified Organic Farmers, Thirsty Bear experimented with brewing a 100 percent local and organic beer in 2010, collaborating with nearby Eatwell Farm and Hops-Meister, a hops farm. Since there are no local malt houses, Eatwell had to ship its barley to Colorado Malt Company, which hand-malts in small batches.

In launching the Locavore Ale, Silberstein had hoped to enlist more local craft brewers to commit to purchasing organic malting barley from Eatwell Farm, but the buy-in wasn’t there, and the farm has since abandoned the project.

“You have to get enough brewers who want to tell a story, who want to have an heirloom varietal of the barley, and who are willing to pay a premium for that,” Silberstein says. He is hoping to build momentum to start a small artisan malting facility, which would make local, small-batch malting more feasible.

While the process of reconnecting local brewers and beer drinkers with local farms still has a long way to go, Silberstein and Friedman are optimistic that the farm-to-bottle movement is growing. “We need to build larger systems to support local brewing, and that’s a challenge we’re excited to tackle,” says Friedman. “In the meantime, we’ve contented ourselves with highlighting specialty ingredients from local farms.”

 

Brie Mazurek is the Online Education Manager at the Center for Urban Education about Sustainable Agriculture (CUESA), which operates the San Francisco Ferry Plaza Farmers Market. She is also a consultant for Nourish, a nonprofit educational initiative designed to engage people in the story of our food.

Featured Member: Umpqua Valley Time Exchange

UVTE

702 SE Jackson St
Roseburg, OR 97470
541-672-2691 x 276
uvtimeexchange@gmail.com
www.uvte.org

The Umpqua Valley Time Exchange (UVTE) is a TimeBank that sprouted roots in the fall of 2008 with a vision articulated by Sharon Lee Schwartz, the local Legal Aid Director. Wanting to help more clients get justice, she gathered an experienced, dedicated group of individuals to serve as volunteers and on the UVTE Board. With their impassioned efforts and careful planning, the Time Exchange officially launched in March 2010.

The UVTE facilitates the exchange of services outside of the money economy. For every hour you spend doing something for a person or organization in the UVTE network, you earn one Time Dollar. Then you have a Time Dollar to spend on having someone do something for you. It’s a great way to save money, meet new people, and build community. TimeBanking also provides local organizations with a way to save money, access volunteers, build capacity, and readily meet goals.

The Time Exchange uses what we have to enrich our community, one hour at a time.

The UVTE joined Think Local Umpqua in order to better connect with our community and to support the promotion and fostering of local businesses and organizations.

Umpqua Local Foods

Do you have a super salsa recipe? Are your pies the hit of the party? Would you like a space to create and sell your edibles?

NeighborWorks Umpqua has a commercial space (736 SE Cass St) located in Downtown Roseburg. We are looking to establish a shared commercial kitchen for individuals to add value to their product. We are interested in understanding the needs of the community in using the space. We ask that individuals take time to complete the following survey. Producers will need 10 – 25 minutes and consumers will need 5 – 7 minutes.  

https://www.surveymonkey.com/s/UmpquaLocalFoods

There will be an open house at 736 SE Cass St on May 10th from (10 – 11am, 2 – 3pm and 6 – 7pm) to show the space and answer additional questions.

For a paper survey or more information, please contact info@thinklocalumpqua.com or 541-673-4909.

Featured Member: The Lockout Guys

2394 NE Stephens St
Roseburg, OR 97470
541-673-5625

a1thelockoutguys.com

We are 24 hour emergency locksmith. We specialize in auto and home lockouts. We can make keys for auto , home , motocycle, rv’s ect. We also can duplicate high security keys, transponder keys and program and sell remotes. We repair and rekey locks. We are Oregon certified locksmith as well as ccb licensed bonded and insured. CCB# 192118

Market Vendor Potluck – April 26

Do you grow a garden or make a product and would like to find out about selling at your local Farmers Market?
Are you a consumer who wants to find out about a Farmer’s Market in your area?

You are invited to come to an informational potluck at the Lookingglass Grange on April 26, 2012

Come and meet market managers and fellow vendors from Canyonville Farmer’s Market, Lookingglass Farm Market, Old Town Farmer’s Market and Umpqua Valley Farmer’s Market and find out what’s happening for the 2012 season.  This will be fun event where Vendors, Market Managers, and Market goers can mingle and discuss the ins-and-outs of participation at your local Farmer’s Market. 
The potluck is a nice way for everyone to get together all at once in order to strengthen community and to support our ever-growing local food system

This is a potluck event, so please bring something to share.

Potluck event
Date: April 26, 2012
Place: Lookingglass Grange, 7426 Lookingglass Road, Roseburg
Time: 6-8:00p.m.
email: societyofumpqua@gmail.com
contact person: Karry Johnson  541-492-1473
donation: $1.00 (cover cost of the grange)

Featured Member: Hawks & Co. Realtors

David & Victoria Hawks
612 SE Jackson St., Suite 2
Roseburg, OR 97470
541-673-6499
Victoria@hawksco.com
www.hawksco.com

After many years working for other brokerages, we opened our doors in August 1999. Initially, it was just the two of us. For some time there have been four brokers and two staff members.

We offer all real estate licensed services, which includes listing and selling properties: residences, farms, ranches, timberlands, and commercial. We also are involved in residential and commercial property management.

Our mission is to ethically, efficiently, and effectively assist our clients to achieve their real estate goals. In order to do that, we always treat everyone with dignity and respect, always work toward positive outcomes, always keep smiling, and enjoy living in the 100 Valleys of the Umpqua.

We joined Think Local to help promote home-town, locally-owned businesses of all types. We do our part to spread the word to those whom we encounter to understand why shopping in locally-owned businesses makes our community better, stronger, and more financially healthy.

2012-2013 Local Pages – the Independent Choice

We are accepting listings for the 2012-2013 Local Pages Guide to independent businesses and small farms in Douglas County. Let us tell you what sets us apart from the others …

The Independent Choice

We are the original, grassroots business association that works for your best interest. We are a project of NeighborWorks Umpqua, a community development non-profit. Every dollar donated is invested back into your business through marketing, advertising and public outreach.

Who’s looking at you?

Local citizens who want to support independent business, receive quality products and exceptional customer service are looking for you. Tourists visiting the area want a unique experience and they want to know where the “locals” go. They’ll find you in one of the 10,000 guides that are printed and distributed throughout the county each June. We insert 5,000 copies for distribution in our independent newspaper. The remaining guides are distributed at chambers, visitor’s centers and community events.

Independent Business Listings

We offer printed listings that include information about your business and how your efforts benefit the community. Your online listing includes your logo, contact information, bio and map so customers can easily find you. We don’t ask you to commit to “deals” that are a loss for your business.

The Think Local Umpqua Brand

When you list with us, people know you are dedicated to building a better community for all of us to work and play. This non-competitive nature is the cornerstone of what we do. Working together, we all achieve more.

Affordable

We can help you compete on a small marketing budget. We don’t work on commission or for-profit so are fees are reasonable. $120 for an ENTIRE YEAR of membership! Still too much? You can place a listing in the guide for just $45 by clicking on the link.

Join us!

Experience the Think Local Umpqua difference. Email info@thinklocalumpqua.com or call 541-673-4909 with questions.

Community Supported Agriculture (CSA)

Thinking about signing up for a CSA but want to learn more about the idea before you commit? Read on.

Over the last 20 years, Community Supported Agriculture (CSA) has become a popular way for consumers to buy local, seasonal food directly from a farmer. Here are the basics: a farmer offers a certain number of “shares” to the public. Typically the share consists of a box of vegetables, but other farm products may be included. Interested consumers purchase a share (aka a “membership” or a “subscription”) and in return receive a box (bag, basket) of seasonal produce each week throughout the farming season.

This arrangement creates several rewards for both the farmer and the consumer. In brief…

Advantages for farmers:

  • Get to spend time marketing the food early in the year, before their 16 hour days in the field begin
  • Receive payment early in the season, which helps with the farm’s cash flow
  • Have an opportunity to get to know the people who eat the food they grow

Advantages for consumers:

  • Eat ultra-fresh food, with all the flavor and vitamin benefits
  • Get exposed to new vegetables and new ways of cooking
  • Usually get to visit the farm at least once a season
  • Find that kids typically favor food from “their” farm – even veggies they’ve never been known to eat
  • Develop a relationship with the farmer who grows their food and learn more about how food is grown

Source: www.localharvest.com

Click here for a list of CSA’s in Douglas County to start a beautiful farm to table relationship!

Featured Member: Commonwealth Garden Shoppe

Joanne & Bruce Gordon
452 N. Main St.
Canyonville, OR 97417
541-839-6067
commonwealth@hughes.net

Our nursery started as a Farmer’s Market business 18 years ago. After spending much time on the road going to Roseburg, Grants Pass, Medford and Ashland; we decided to try a small “Plant Stand” in Canyonville. That plant stand has grown to a full sized Garden & Gift Shoppe.

We carry a complete line of plants from 6 packs to 20 Gal. trees & shrubs with bare root fruit trees for good measure. We have become “complete” by offering Organic fertilizers, non-toxic pest & disease control, organic soils & amendments, pottery, and Nature related gifts, home decor along with kitchen accessories.

Our business philosophy is “Successful Garden Experiences” with affordable prices & helpful service.

We believe in keeping shopping & money in our community so supporting Think Local Umpqua can help this be successful for us as well as other local businesses.

What is “local” when it comes to produce?

 
Major grocery chains make their own definitions

Walmart recently announced a pledge to double the amount of produce it purchases from local growers by 2015, with the three-pronged goal of saving on fuel costs, reducing spoilage and catering to a growing consumer appetite for local produce.

But while Walmart defines “local” as grown and sold in the same state, your grocery store might have a different definition for the term.

The Wall Street Journal’s recently provided definitions of “local” produce at three major national grocery chains:

Safeway (including Dominick’s, Genuardi’s, Von’s, Randall’s and others): Produce isn’t “local” if it requires more than an eight hours on the road to reach the store.

Kroger (including Ralphs, Fred Meyer, Fry’s and others): Doesn’t put a strict definition on the term, saying it “can refer to produce grown in the same state or within the same region of the country.”

Supervalu (including most Albertsons stores, Acme, Shaw’s Jewel-Osco and others): Though Supervalu tells the Journal that it buys between 25-40% of its produce locally, “local” can mean something different at each of the company’s subsidiary brands.

Whole Food’s website states: “Local produce is by definition seasonal.  While only products that have traveled less than a day (7 or fewer hours by car or truck) can even be considered for “local” designation, most stores have established even shorter maximum distances. Ask a your local grocer their definition of “local.